MKT 469. International Marketing.

(3-0-3)

Prerequisite: MKT 204. The role of the United States in the competitive arena of world trade. Preparing students to operate and compete globally; how to find new markets to replace saturated markets, how to determine which products international customers want, how to customize products for these demands, how to best reach these customers, what pricing strategies are most appropriate, what distribution channels are adequate, and how to overcome barriers that hinder implementation of marketing programs.