Advertising/Public Relations Option
General Education
CMAP 499C — Senior Seminar |
3 |
General Education Total |
36 |
Refer to the General Education section for a complete listing of general education requirements for the University.
Program Requirements
COMM 110 — History of Communications Media |
3 |
|
COMM 220 — Introduction to Communication Theory |
3 |
|
CMAP 166 — Multimedia Design and Layout |
3 |
|
CMAP 277 — AD/PR Practicum |
1 |
|
CMAP 377 — AD/PR Practicum |
1 |
|
CMAP 382 — Principles of Public Relations |
3 |
|
CMAP 477 — AD/PR Practicum |
1 |
|
Program Requirements Total |
15 |
|
Advertising Emphasis
CMAP 383 — Principles of Advertising |
3 |
CMAP 483 — Advertising Design |
3 |
CMAP 486 — Adv. Campaigns and Media Buying |
3 |
Emphasis Total |
9 |
Advertising Track Specialization (must choose one of three specialization areas)
Creative Specialization
ART 205 — Graphic Design I |
3 |
ART 305 — Graphic Design II |
3 |
CMEM 390 — Media Web Layout & Design |
3 |
Elective - choose one of the following: |
|
CMEM 101 — Elements of Production I |
3 |
CMAP 386 — Social & Interactive Media |
3 |
Specialization Total |
12 |
Account Services & Media Planning Specialization
MKT 304 — Marketing |
3 |
MKT 454 — Integrated Marketing Communication |
3 |
CMAP 386 — Social & Interactive Media |
3 |
Elective - choose one of the following: |
|
MKT 350 — Personal Selling |
3 |
COMM 467 — Organizational Communication |
3 |
Specialization Total |
12 |
Promotions Specialization
CMEM 101 — Elements of Production I |
3 |
CMAP 385 — Public Relations Writing |
3 |
CMAP 386 — Social & Interactive Media |
3 |
Elective - choose one of the following: |
|
CMAP 482 — Public Relations Case Studies |
3 |
CMEM 390 — Web Layout & Design |
3 |
Specialization Total |
12 |
Public Relations Emphasis
COMM 320 — Intro. to Research Methods in Communication |
3 |
CMAP 385 — Public Relations Writing |
3 |
CMAP 482 — Public Relations Campaigns |
3 |
MNGT 301 — Principles of Management |
3 |
Emphasis Total (Includes Emphasis and Electives) |
12 |
Electives for Public Relations Emphasis
Complete nine hours from the courses below: |
|
choose one of the following: CMEM 390 — Web Layout & Design or CMAP 386 — Social & Interactive Media |
3 |
choose one of the following: ACCT 281 — Principles of Financial Accounting or MNGT 261 — The Legal Environ. of Business Orgs. or MNGT 310 — Small Business Organizations or MNGT 311 — Human Resource Management |
3 |
choose one of the following: CMAP 383 — Advertising Principles or CMAP 483 — Advertising Copy & Design or CMEM 101 — Elements of Production I or CMJN 201 — Newswriting and Reporting I or CMJN 358 — Sports Writing or CMJN 465 — Editorial Writing or CMJN 492 — Media Law and Ethics or COMM 467 — Organizational Communication or COMM 405 — Communication Issue Management |
3 |
In addition to the above courses, an internship with a minimum of 153 clock hours is required for credit or not for credit. Assessment of the internship will be integrated into the Senior Seminar course. If students complete the internship for credit, those hours will count toward university electives. Students must provide evidence of the successful completion of an internship prior to receiving credit in the CMAP Senior Seminar course. Completion forms are available in the departmental internship application.
Components of Degree Requirement
General Education |
36 |
Program Requirements |
36 |
Minor |
21-24 |
General Electives |
24-27 |
Degree Requirement Total |
120 |