Bachelor of Arts in Communication Program Competencies

Students will demonstrate:

1. The ability to communicate effectively in written, oral, and visual forms using appropriate media and technology.
2. The ability to apply appropriate communication theories to a variety of circumstances and audiences.
3. The ability to apply appropriate ethical and legal standards to the communication process.
4. Understanding the impact of communication and related media on history, society, culture and global community.
5. The ability to identify, interpret, and analyze the characteristics and merits of communication artifacts.

Assessment Procedures

Senior Project in Capstone Course

Communication Major

The major in Communication with one of the six options requires 39 semester hours including the Senior Seminar. The options are: Advertising, Public Relations, Communication Studies, Leadership Studies, Multimedia Journalism, and Multimedia Production.

All students majoring in Communication will take the following courses:

COMM 110 — History of Communications Media

COMM 220 — Introduction to Communication Theory

In this section: Advertising/Public Relations Option Communication Studies Studies Leadership Studies Option Multimedia Journalism Option Multimedia Production Option Advertising Minor Multimedia Journalism Minor Communication Studies Minor Multimedia Production Minor Public Relations Minor

Up one level: Department of Communication, Media & Leadership Studies