Minor in Marketing
Requirements for Marketing Minor
MKT 304 — Marketing |
3 |
MKT 350 — Personal Selling |
3 |
MKT 354 — Consumer Behavior |
3 |
MKT 454 — Integrated Marketing Communication |
3 |
Approved Marketing Minor electives |
12 |
Total |
24 |
Approved Electives for the Marketing Minor
MKT 340 — E-Marketing and Social Networking |
3 |
MKT 345 — Marketing Strategies for Small Business |
3 |
MKT 365 — Services Marketing |
3 |
MKT 451 — Retail Marketing |
3 |
MKT 469 — International Marketing |
3 |
General Business Option
In addition to the option courses listed below, the general education, BBA pre-business core, BBA upper division core, supplemental, and free electives must be completed. The General Business option is composed of 27 credit hours of specialized courses in general business.
The option is comprised of one required course in Accounting, Information Systems, Economics and Finance, Management, Marketing, Real Estate, International Business, and two approved business electives.