Business Administration - Marketing Option
In addition to the option courses listed below, the general education, BBA pre-business core, BBA upper division core, supplemental, and free electives must be completed. The Marketing option is composed of 27 credit hours of specialized courses in marketing.
MKT 354 — Consumer Behavior |
3 |
MKT 365 — Services Marketing |
3 |
MKT 452 — Marketing Research and Analysis |
3 |
MKT 495 — Marketing Strategies |
3 |
Approved Marketing electives |
15 |
Option Requirements Total |
27 |
Approved Electives for the Marketing Option
MKT 325 — Marketing Ethics and Social Responsibility |
3 |
MKT 339 — Cooperative Education III or |
|
MKT 439 — Cooperative Education IV |
3 |
MKT 340 — E-Marketing and Social Networking |
3 |
MKT 345 — Marketing Strategies for Small Business |
3 |
MKT 350 — Personal Selling |
3 |
MKT 375 — Sustainable Marketing |
3 |
MKT 380 — Corporate Marketing Strategies |
3 |
MKT 451 — Retail Marketing |
3 |
MKT 454 — Integrated Marketing Communication |
3 |
MKT 455 — Advertising |
3 |
MKT 469 — International Marketing |
3 |
MKT 476 — Special Problems in Marketing |
3 |