Marketing

Faculty

K. Henderson, M. Kunz, B. Lyons

Program Competencies

Students completing the program should possess the ability to:

1. Demonstrate a general knowledge of key marketing principles.
2. Demonstrate knowledge of problem solving techniques.
3. Analyze comprehensive cases describing organizations, identify problems or decisions associated with marketing, and plan courses of action for solving the problems or making decisions.

Assessment Procedures

Comprehensive Marketing Exit Exam

Comprehensive Marketing Case Analysis

In this section: Business Administration - Marketing Option Minor in Marketing

Up one level: Department of Management & Marketing