MKT 380. Corporate Marketing Strategies.
(3-0-3); on demand.
Prerequisite: MKT 304 or consent of instructor. This course examines the world of corporate marketing and emphasizes the importance of businesses interacting effectively with their stakeholders. Timely, and ongoing information exchange, as well as building cooperative relationships between other businesses, the media, investors and government form the basis of this course. Additionally, this course examines the important area of crisis management.