MKT 325. Marketing Ethics & Social Responsibility.
(3-0-3); on demand.
Prerequisites: MKT 304 and MNGT 301 or consent of the instructor. This course will examine ethical theories and reasoning as a foundation for managerial decision-making, each addressed from the marketing perspective. Discussion will focus on how moral standards are applied to marketing decisions, behaviors and institutions. Topics will evaluate direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency.