MKT 351. Sales Management.
(3-0-3); on demand.
Prerequisite: MKT 304 or MNGT 301. Sales management is the administration of a firm's personal selling function. The sales manager has many tasks which will be examined: sales planning and budgeting, estimating market potential and forecasting sales; organizing the sales force; recruiting, selecting, and training; supervising; and evaluating the sales force.