BIS 321. Business Communications.
(3-0-3); I, II, III.
Prerequisite: ENG 200. This course introduces upper-division students to current principles and theories of business communication that stress human relations, ethics, demographic diversity, and global and cross-cultural communications. Attention will be given to planning, composing, evaluating, and analyzing business letters, short documents, memoranda, electronic messages, resumes, and informal reports. Emphasis is on techniques for achieving clarity, brevity, and effectiveness in written business communication.