Bachelor of Arts in Communication Program Competencies

Students will demonstrate:

1. Understanding of communication theories.
2. Understanding and application of various techniques and technology in effective message production and delivery.
3. Knowledge of the characteristics and capabilities of various media to convey effectively ideas and messages.
4. Understanding of the impact of communication and related media on history, society, and culture.
5. The ability to interpret and analyze critically the characteristics and merits of individual communication artifacts.
6. The ability to research, develop, and deliver cogent messages via various media.
7. The ability to apply legal and ethical standards to the communication process.
8. The ability to communicate effectively in written and oral form.

Assessment Procedures

Capstone Course

The major in Communication with one of the four options will require a total of 42 semester hours including the Integrative Component but not including any required general education class. The four options are: Advertising and Public Relations, Journalism, Organizational and Interpersonal Communication, and Production.

All students majoring in Communication will take the following core courses:

COMM 110 — History of Communications Media

COMM 220 — Introduction to Communication Theory

In this section: Advertising/Public Relations Option Organizational and Interpersonal Communication Option Journalism Option Production Option Advertising Minor Electronic Media Journalism Minor Electronic Media Production Minor Organizational/Interpersonal Communication Minor Print Journalism Minor Print Media Production Minor Public Relations Minor

Up one level: Department of Communication, Media & Leadership Studies