Bachelor of Business Administration - Marketing Option
In addition to the option courses listed, the general education, BBA core and free electives must be completed. The option is composed of 27 hours of specialized courses in marketing.
MKT 350 — Personal Selling |
3 |
MKT 354 — Consumer Behavior |
3 |
MKT 452 — Marketing Research and Analysis |
3 |
MKT 453 — Marketing Planning and Strategies |
3 |
MKT 454 — Integrated Marketing Communication |
3 |
MKT 469 — International Marketing |
3 |
Approved Marketing electives |
9 |
(six of the nine hours must have a MKT prefix) |
|
Total |
27 |
Approved electives for the Marketing Option
MKT 339 — Cooperative Education III, or |
|
MKT 439 — Cooperative Education IV |
3 |
MKT 340 — Interactive E-Marketing |
3 |
MKT 345 — Marketing Strategies for Small Business |
3 |
MKT 351 — Sales Management |
3 |
MKT 365 — Services Marketing |
3 |
MKT 370 — Direct and Database Marketing |
3 |
MKT 451 — Retail Marketing |
3 |
MKT 455 — Advertising |
3 |
MKT 476 — Special Problems in Marketing |
3 |
MNGT 463 — Law and Ethics in Business |
3 |
REAL 320 — Real Estate Marketing |
3 |