MKT 668. Organizational Strategies for E-commerce.
(3-0-3); on demand.
Prerequisite: graduate standing in the MBA program or consent of instructor. This course examines the literature on strategies that organizations can use in order to understand the variables that impact organizations as they enter the world of e-commerce. The primary focus is on strategic planning and leadership for effective implementation of e-commerce throughout the entire organization. It examines key elements of e-commerce that have the potential to transform and change the manner in which businesses and public entities conduct their operations. These elements include operations within the organization, business-to-consumer (B2C) and business-to-business (B2B) activities. This course stresses both the practical and academic view to meet the needs of business students. Cross listed with MNGT 668.