CIS 645. Customer Relationship Management Systems.
(3-0-3); I, II.
Prerequisite: graduate standing. This course is an in-depth study into e-business customer relationship management (CRM) technologies and strategies. This class will review e-business approaches for managing all aspects of the customer lifecycle across Internet and offline channels. Students will work with software like SAP to develop an Internet customer interaction application and will also develop an eCRM strategy as part of a group project/case study. Specific eCRM technologies will be studied and compared. This course offers the student an outline for the need for customer-centric marketing strategies using computer software. Uses and benefits of databases from a marketing standpoint are highlighted in this course.